Building your business is very much like a courtship.
Running your business is like maintaining a relationship.
Microsoft published this video in 2007 depicted very well the missed communication businesses have with the consumers.
The experience of a consumer towards a brand is made visual in this video.
The dialogue between an advertiser of a brand and the consumer brought out many interest points that are very true, especially in this age of the mobile internet.
Sneak peek of the dialogue;
Advertiser: "... print campaign...200ft billboard..... declaration of love...."
Consumer: " ...whether you are funny or not.... I've changed and you haven't...... we don't even hang out in the same place anymore...."
Ring any bells?