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7 Traits of Highly Effective Websites

21 Jul 2017 15:30


7 Traits of Highly Effective Websites

Source: Pixabay.com

1. Be Proactive

Don't wait for responses. A website is not an electronic brochure, even it is, have you engaged an online marketing program? Your website hosting company will not tell you how well your website is doing. Ask them. Or find website company who does that.

2. Begin with the End in Mind

What you want your website to do for your business? After the design work, it's time to engineer your site. Site and page SEO, include GA ( Google Analytics), register your business with Google My Business. Signup with webmaster tools. Most importantly, make your site mobile friendly. 

3. Put First Thing First

Is a beautiful site with flashy effects is your most important aspect of a good site? Your site is for the customer and customer come first. Put your customers as the most important design reference when designing your site. For example, if your site is for seniors, you might need to increase your fonts size.

4. Think Win-Win

You might have not noticed it, this is an era of collaboration rather than competition.
Tripadvisor paired with Deliveroo and iPhone paired with Hermes. Why waste resources when we are competing for the same thing. Combine and bring it to the next level.

5. Seek First to Understand then to be Understood.

Do you understand your customers? Who are they? What's their habits, demography and interest. Why do the come to your site? What are they looking for? Have they found it? 
You can achieve that using GA. Only when you understand your customer, you can design and engineer a website that can be understood by your customer. This will lead to another topic; branding. We'll leave this to another session.

6. Synergize

A website is only part of a business architecture and should be never, and I mean never to be a separate entity. Your online business strategies should also include mobile web, mobile app and in-business mobile app. Combining the power of every platform extended your reach to customers as well as market shares.

7. Sharpen Your Saw.


Soaring rental, high overheads, employment regulations and invisible ( they are online) customers, online businesses are set to be the main stream. Send your employee for courses, train your staffs to be IT savvy and set up an IT department (web & marketing).     
PS. I got the inspiration to write this blog based on the book called The 7 Habits of Highly Effective People.

Tripadvisor Plus Deliveroo

14 Jul 2017 04:00


What do you get when you mixed Tripadvisor with Deliveroo? Super travel experience!
Two great apps joining force is a great idea. 
When you checked into a Hotel, you will want something to eat. You are exhausted but you are sick of the hotel food. Yes, Deliveroo through Tripadvisor. This brings convenience to travellers and business to restaurants and food outlets.
Read more from The Travel Daily News

Responsive Sites?

5 Apr 2015 15:29


Responsive Site Is A Quick Fix

As smartphones become very affordable, mobile searches turn second nature. And if your business does not have a mobile site, you are trouble. You will be in bigger trouble if you simply convert your website into a responsive site.
A responsive website is just a website that responses to the devices and changes its arrangements. It is a quick fix solution that will lead to adverse results.
Have a separate site that is specifically designed for mobile devices. Why? Mobile sites are supposed to address the immediate needs of your customers. When they needed to call you, they want just that, tap to call. Don't make them go back to your website that has been arranged vertically and have them navigate through long seemingly never ending content just to call you.
Keys points to take note when considering a mobile site
  1. Design for mobile customers immediate needs.
  2. Focus on the main content and make it short.
  3. Loading time must be considered (size of your pictures).
  4. Equip it with analytical parameters.
  5. Get a full-time mobile site programmers to analyse your site performance.
  6. The mobile site must be constantly tweaked.
  7. Exploit the mobile site mobility like QR code.
Kent Wu
Msite.Sg

Why it is important to build a real mobile site

28 Mar 2015 16:00


Mobile Madness

When the mobile internet was still in its infancy, many website developers were happily building the traditional website. Google has sent out many signals indicating the shift of paradigm. To this date, mobile internet has surpassed desktop!
Not surprising, many developers were caught off guard. As a result, many forms of mobile-friendly mobile site codes and protocols was created. All claimed to be the best.
One aspect t that differential the real mobile site to its counterparts is its download speed. Telecommunication network like GSM and LTE will stress test the mobile site true identity. 
Here is an article POSTED BY RUADHAN - 18 DEC 2014 "You've been throttled, but don't stop browsing!" that articulated the challenges posted to mobile site developer and builders.



Mobile Strategy - Johnnie Walker Style

21 Mar 2015 16:00


Johnnie Walker Smart Bottle Debuts At Mobile World Congress

Auther: Jennifer Hicks
Source: Forbes.com


Using NFC (Near Field Communication) sensor is one great mobile strategy.


"The smart bottle uses printed sensor tags with Near Field Communication (NFC). This turns every Johnnie Walker Blue Label bottle into a smart bottle that holds digital information consumers can access with any NFC-enabled smartphone.


Brands need to stay close to consumers. With the large amount competition to stay in the forefront of the consumer’s mind, brands are turning to technology to foster that relationship. The smart bottle is one way Diageo hopes to enhance their relationship with the consumer and strengthen customer loyalty through a new user experience. "
Read more...

Source photo: Forbes.com


10 Ways Mobile Search Is Different

15 Mar 2015 15:35


Your mobile web search strategy.

Mobile search is huge and growing rapidly
Article was posted by MOBITHINKING - 01 May 2014
Source: mobiforge.com
We decided to bring this article back because it is the most comprehensive.
It is summarized for easy reading.
Click on link above for full article.

What is mobile search?


Definition of mobile search: using a web-enabled mobile device – feature phone, smartphone or media tablet – to query a search engine, using a relevant word or phrase – e.g. “emergency plumber in Manhattan” – known as a search term.


Most commonly, this search will occur on Internet search engines, such as Google (the dominant global player in mobile as in desktop search), Yahoo, Microsoft Bing, Baidu (Chinese search engine); Yandex (Russian search engine) or on numerous directory, review or price-comparison sites/apps including Google Places, Yahoo Local, Bing Places, YP, Yelp (US directories), Thompson Local or Yell (UK directories), or Tripadvisor (travel reviews), but can occur on any Website or app with a search facility.


The search provider responds with links to relevant third-party Websites of two types:


A) Organic results – the Websites are organized by relevancy, which is likely to be a mixture of subject nature, popularity, locality and mobile-friendliness. This can be enhanced with SEO.


B) Paid results – the advertiser has paid for their site to be prioritized.

1. Location of search
• PCs are (generally) used in the office or home on a wired or WiFi connection.
• Media tablets are mostly used at home and over a WiFi connection rather than a mobile operator connection.
• Smartphones are used everywhere and mostly over a mobile operator connection, rather than WiFi. Smartphones are used: at home 36 percent of the time; in a store 15 percent; while waiting 14 percent; commuting 13 percent; in a restaurant 10 percent – Millward Brown (October 2013). 58 percent of smartphone use is via a mobile connection – ComScore Mobile future in focus (March 2013).
IMPLICATION OF SEARCH LOCATION
• A cell phone user (smartphone or feature phone) is less likely to be searching from home or the office than a PC or tablet user, so there is a higher likelihood that they are nearby your business and searching for something with more urgency.
• Make sure that you can detect the visiting device and the type of mobile connection – operator or WiFi – in real time, using a tool such as DeviceAtlas and serve up a site suitable and optimized for that device and connection. But there’s a lot more to this than just providing a site that works well on the mobile device – knowing which visitors are mobile, enables segmentation and tailoring of the whole user experience to the specific needs of these customers.
• Anticipate the requirements of the mobile user – i.e. the motivation for their search – and prioritize these on the site so they are easily found by both the visitors and search engine spiders (the robots that crawl and index the Web). This not only increases the likelihood of the searcher finding your business, but also the probability of meeting their needs, by making the journey to conversion – whether that is purchase, registration, reservation, store visit, phone call etc – as fast, smooth, intuitive and tempting as possible.
• How you anticipate and react to motivation for mobile search is all explored in greater detail in each of the points below.


2. More local intent
Smartphone users more commonly seek (and not browse) location-relevant information, such as nearby store, restaurant, taxi, plumber, directions and local weather. According to BIA/Kelsey (April 2014), 50 percent of mobile search queries have “local intent.” That’s a lot more than PCs, where only 20 percent of desktop searches include local intent.
• Search engines prioritize local results to those mobile users that are prepared to share their location. This prioritization of local businesses is certainly the case with businesses listed in search engine directories, though not always apparent in general search listings.
IMPLICATION OF LOCAL INTENT
• Make sure the nature of business, location/business area, address, contact details, opening hours, availability (of stock, tables, rooms etc), what’s on (at your business and nearby), news, menu (for restaurants) and so on are up-to-date and prominently displayed on your site, so both visitors and search engines can easily find them.
• If you operate from multiple locations use a find-my-nearest-store/business locator. Provide a map or click-to-find-on-a-map to help people navigate to your location, using the maps on their handset.
• Provide offers using mobile coupons/voucher codes to make your service/product even more irresistible; offer mobile and email ticketing; and click-to-call, to facilitate the sale and help you track conversions offline, e.g. sales in-store or over the phone.
• Make sure your business is listed and listed correctly on directory/reviews sites/apps such as Google Places, Yahoo Local, Bing Places, YP, Yelp (US directories), Thompson Local, Yell (UK directories); Tripadvisor (travel reviews). There are countless Internet directories worldwide, so research which of these are relevant to your business and location and are mobile-friendly – check how they look on your mobile device and look to see if phone numbers use click-to-call.


3. Time sensitive
Mobile search tends to be more time-sensitive than PC search. There are several elements to this:
a) When the search occurs. Mobile searching increases through the day with 36 percent of searches occurring between midday and 6pm and 40 percent between 6pm and midnight – Google/Nielsen (March 2013). This coincides with peak shopping time, commuting and downtime in the evening.
b) Search triggered by other media. The trigger/impetus for the search could be something seen on TV, heard on the radio, read in a paper or spotted when out and about. Perhaps it is an event such as the Oscars or Olympics, as noted above, 60-65 percent of 2014 Winter Olympics-related searches were performed on a smartphone or tablet – Google (April 2014).
Commonly people will use a digital device while the TV is on – this is called “dualscreening” or “multiscreening” – this occurs with as much as 35 percent of a person’s daily screen time – Millward Brown AdReaction (March 2014). The majority of dualscreening, 22 percent of screen time, is unrelated to what is showing on the TV, e.g. catching up with emails, but 14 percent of screen time is spent looking at related content on a second screen. This is where the opportunities lie for savvy marketers.
c) Pre-planning for search/traffic peaks is also essential from an infrastructure point of view. Whatever the trigger for the search, everything will be lost if the mobile site or payments system goes down under the weight of traffic, coupled with the threat of customer backlash and corporate embarrassment.
d) Search triggered by real-time need. There tends to be more urgency – more “I need to sort this out right now” – about mobile searches compared with desktop searches. Intercontinental Hotels Group reports that over 60 percent of mobile bookings on IHGs mobile channels occur within 48 hours of the hotel stay, whereas less than 30 percent of PC bookings occur within the same period – Google Mobile Playbook (US version).
Aside: IHG’s revenue from mobile was US $600 million in 2013 (IHG Q4 2013 earnings call).
e) Shorter window of opportunity. The nature of the mobile context (more on context below) means that there is a greater likelihood that the user might be out-and-about, between appointments, on public transport, in the middle of something but needing check information and so on. This means there is more pressure to complete the task before the customer arrives at their destination, the meeting starts, the connection drops or they need to get back to what they were doing. Perhaps this is one of the reasons that mobile searchers act fast: 55 percent of conversions (store visit, phone call or purchase) following a mobile search happen within an hour of the search – Google/Nielsen (March 2013).
IMPLICATION OF TIME SENSITIVITY
• Be ready – anticipate surges in mobile search. Predict what events will trigger relevant searches, including those you control e.g. company news, advertising and email newsletter/offer; and those you don’t but can capitalize upon – such as events on TV.
• Be aware – study your Web analytics to watch for patterns in mobile behavior – for example, entertainment or restaurant businesses may see spikes in their mobile traffic in the afternoon as people plan their evening’s entertainment.
• Be agile – be ready to react to events you can’t predict as they happen.
• Be connected – use quick-response (QR) codes in offline messaging, such as billboard or print advertising and product packaging, to direct traffic to the right place on your mobile site.
• Be efficient – consider how you serve the mobile visitor and convert those search enquiries into sales in the quickest and most straight-forward manner.


4. Context
The mobile context drives the person’s motivation for the search and the actions they take following the search. A combination of factors contribute to this context including where they are, what they are doing, what time it is, urgency, the device they are using and what they have seen, heard or done that triggered the search.
Mobile searches are strongly tied to specific contexts. So restaurant-related searches are more likely on-the-go; tech searches are more likely at work; arts and entertainment are more likely at school, but most strikingly shopping and food-related search queries are two times more likely to occur in store – Google/Nielsen (March 2013).
These stats on in-store search are born out by evidence from Walgreens. According to Google Mobile Playbook (US version), the US pharmacy receives 14 million Web visits each week; 50 percent are those are from mobile devices; and 50 percent of those mobile visits occur while customers are in a Walgreens store.
There are several reasons why mobile users might search in-store, perhaps looking for product information, check reviews, search for a coupon or stock availability, but, of late, all the attention has focused on online price comparison or what has become known as “showrooming”. Showrooming is the technique of checking a product out in-store, then buying the same thing online from a different retailer, motivated by a cheaper price or free shipping.
IMPLICATION OF MOBILE CONTEXT
Be aware that the mobile context is different for distinct mobile searches, and these will vary for different types of business, for example:
• Restaurants should anticipate that mobile searchers are most likely to be on the go and likely to be looking for somewhere to eat in the near future. Make it easy for them to find your business and all the information they need to make a decision, book and find your location via a Web or directory search, and make timely offers to aid conversion.
• Retailers should consider that mobile use in-store can be as much as an opportunity as a threat. Ensure your site is found when shoppers search (e.g. for product information, recipe, review etc) and that all required information is available in a mobile-friendly format. Use quick-response (QR) codes in store to hyperlink customers to more information on your site. Include a mobile barcode scanner on your mobile site, so customers don’t need to use a rival’s – e.g. eBay’s RedLaser. If showrooming is an issue, offer to match any online price to make sure you don’t lose the sale.


5. The device – capabilities
Modern mobile devices, even feature phones, are the ultimate communication and multimedia tool – off the back of a search mobile users can: visit a Website, find information, read a review, compare prices, make a purchase; collect/redeem a coupon; send/receive an SMS, email, phone call; communicate by instant messaging, social networking; navigate to location; buy/use phone as a plane/train/bus/event ticket… endless possibilities. But searchers can only do these things if the Website (yours or your competitor’s) served up by the search enables it.
CALLING
The ability to make calls is the most obvious, though often overlooked, function of a mobile phone, and can be easily enabled with a click-to-call link or icon. 32 percent of UK smartphone users always or frequently ring a company following a mobile search. 36 percent say they are more likely to explore other brands if they can’t call a business directly from search results – Ipsos/Google (February 2014).
The number of calls to business driven by mobile search is growing at 42 percent per annum and is predicted to fuel a staggering 65 billion calls in 2016 – BIA/Kelsey (April 2014).
IMPLICATION OF MOBILE DEVICE CAPABILITIES
• Ensure your mobile-friendly site includes and prioritizes all the tools that take advantage of functions of the mobile device: click-to-call, click-to-be-called-back, click-to-email, click-to-find on a map, SMS alerts, store-finder, mobile coupons, mobile barcode scanner and links to share on social media.
• Request that users share their location – they will if it is clear that this is to their advantage.
• Keep profiles on directories e.g. Google Places, Yahoo Business, Bing places, YP, Thompson Local, up to date, with the right address, business hours, phone number etc.


6. The device – limitations
Mobile phones, even smartphones, have limitations.
The small size of the screen, lack of physical keyboard, clumsy fingers, battery life, patchy network connections, cost of data, inhospitable locations, e.g. in the street, and problems with multitasking can all contribute to making searching on mobile devices more of a chore than on a desktop or tablet.
It’s not just that mobile devices are different from PCs – smartphones are different to tablets and feature phones, both in terms of the size of the screen and the size and complexity of the site they can download.
Some Websites, such as Google.com, serve different sites to different types of smartphones even – this is called content adaption.
N.B. Search engines do not want to send mobile visitors to a site with a poor mobile experience. Google makes recommendations on mobile-friendly sites and prioritizes sites that conform to its rules in its search results. Recommendations include: sites should load onto a mobile device in less than a second, avoiding down-load-our-app interstitial ads and minimizing the use of Flash (which doesn’t work on most smartphones).
IMPLICATION OF MOBILE DEVICE LIMITATIONS
• You must have a mobile-friendly site. When the user clicks through from the search results, they are not going to appreciate a site that:
a) is slow and/or costly to load;
b) does not fit the screen;
c) does not work properly, perhaps due to using Flash;
d) does not show opening hours;
e) does include location/find nearest store with click-to-find-on-map;
f) has no easy-to-find contact details with click to-call, click-to-email; or
g) doesn’t allow or makes it tedious for them find, research, book, register, buy the products or services, get help or generally fulfill their motive for searching.
• If mobile coverage is patchy at your location, offer WiFi. This gives you more than just good will. It provides an opportunity to influence customer behavior; means you know exactly the physical location of the search; and gives you an element of bargaining power: in return for WiFi visitors may be prepared to register for a loyalty scheme and/or share information.


7. Voice search
The limitations of the mobile device and context makes searching on a mobile phone harder than with a PC. Technology is stepping into the gap with voice-recognition software allowing hands-free operation of the handset and searching of the Web. It is unclear how many people use voice search with Google’s Ok Google and Apple’s Siri, today, or how accurate the results are, but it is clear that users search differently with voice compared with text-based search. In fact, people are encouraged to use them differently – this advice from Apple: “Talk to Siri as you would to a person.”
So instead of using brief strings of keywords “curry [zip code/postcode]”, voice searches:
a) Use natural language – semantic search using whole sentences/more wordy search queries: “Find the best curry in walking distance.”
b) Are conversational – follow up questions are more common, as only a limited amount of info can be delivered in each response: “Show me the menu”… “What are the opening times?”… “Find the reservations number”… “Call the number”… “Find directions/guide me there”.
IMPLICATION OF VOICE SEARCH
• Rethink Web content, so it incorporates anticipated long-tail search queries as well as keywords. Build an FAQ or Q&A around common questions mobile users would ask about your business, products, service and your industry generally… this improves customer service and SEO at the same time. Consult lists of common voice commands for Google and voice commands for Apple to understand better how users talk to, or are expected to talk to, these so-called digital assistants.
• Be aware that voice searchers may visit your site less. Demos of Google’s voice search (see video), show how much information can be provided without leaving the search engine results page (SERPs). (Aside: Google’s other search innovations such as Knowledge Graph, which creates a box with popular facts about people, places and things alongside Google’s traditional results, also seem designed to provide answers to searchers without needing to leave the SERPS). But searchers may still call or visit your business, if Google provides the information.
• Ensure that Google’s results are showing all essential information: the right address, business hours, phone number etc.
• Make sure profiles on directories are kept up-to-date.


8. Image and visual search
Some search engines also allow users to search by using an image, perhaps a photo snapped of an unknown animal, plant, place or a coveted item of clothing. See images.google.com.
Mobile apps such as CamFind put a glossy front end on this process, but it still take a while to deliver search results.
IMPLICATION OF IMAGE SEARCH
• It is difficult to find any research into how people use search by image or how companies should tailor their sites to drive traffic from image-based search. However, it is prudent to maintain a library of quality images on the site for key products and services – in particular any images that are in the public eye, either through billboard, TV advertising, media coverage or celebrity endorsement. All images should be appropriately sized for mobile devices/connection, i.e. small, and follow best-practice rules on titles, alt text and copyright. See these guidelines from Google.
• Clearly there will be a balancing act between having a site that is rich enough in images to meet the requirements of image-based search, and maintaining a streamlined mobile experience that loads in under a second.

9. Mobile apps
Search engines only index Web content. If your content is only available in a native application, today it is invisible to a search engine. This might change in the future as Google starts to index in-app content, but this project is at a very early stage, and looks like it will only work with Android apps. Naturally it requires that the searcher already has the app downloaded to the handset to allow a click-through.
N.B. Native apps versions of mobile directories, reviews and price comparison sites, like Websites, also (generally) click through to Websites not other apps.
IMPLICATION OF MOBILE APPS
• Native application have their place and may be preferred by your most loyal customers, but for everyone else, you need a mobile-friendly site that search engines can index and potential customers can click through to when they are searching for information, products, services that are relevant for your business.
• Make sure all essential content and features of your mobile app are replicated on your mobile friendly site. This includes all items that are likely to attract searchers and are necessary to make the sale.



10. Attribution and measurement
As explained above, the incredible capabilities of the mobile phone make it the ultimate multi-purpose tool, with all manner of communication, multimedia and navigational capabilities and mobile users will take all manner of positive actions of the back of a mobile search, including purchase. But what if the mobile search results in a purchase offline, in-store or over the phone? A purchase is a purchase – but a problem arises when you are attempting to calculate return on your investment in your mobile-friendly site or mobile advertising expenditure and attempt to correctly apportion future investment.
IMPLICATION OF ATTRIBUTION AND MEASUREMENT
10 ways to use mobile’s versatility for attribution and measurement:
Use click-to-call, track the click-throughs and attribute over-the-phone sales back to mobile. Also consider click-for-call-back.
Use click-to-email, track the click-throughs and attribute conversions.
Use click-to-share on social media, or send-email-to-a-friend etc to encourage and track customers sharing information about your business.
Use a store locator, find-on-a-map and other mapping and navigational tools to help track and attribute in-store sales back to mobile.
Use mobile coupons, voucher codes, offers and competitions to track mobile to online, telephone or in-store sales.
Use mobile coupons, voucher codes, offers and competitions to attribute email, advertising and SMS campaigns to mobile sales.
Use QR codes, Bluetooth and near-field-communication (NFC) with dedicated mobile landing pages to help track the impact of off-line media campaigns.
Use QR codes, Bluetooth, NFC and offer of free WiFi with dedicated mobile landing pages to facilitate in-store sales and track mobile’s contribution.
Use m-payment and m-ticketing to augment offline and online sales and help track multichannel customers.
Use m-loyalty schemes, using Web, apps, SMS and/or email to enhance customer relationship management. Use location-based offers to reward and identify regular store customers.


Source: mobiforge

Be Mobile Friendly By 21 April 2015

8 Mar 2015 00:00


Google is serious about website being mobile-friendly.

More mobile-friendly websites in search results

Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices.
Source: Google Webmaster

Mobile Sites & Specific Tasks

13 Feb 2015 15:19


Mobile Sites & Specific Tasks

Mobile site differs from desktop site simply by the tasks it is required to perform. To have a mobile version of the website without proper planning defeats the idea of having it mobile.
Tasks that mobile site can do;

  1. Call straight from your msite.
  2. Forms designed for easy entries.
  3. Navigate using on board GPS to reach your shop front.
Don't just ask your webmaster to have your site "mobiled". You'll need to identify your intents (tasks) so that your msite can perform as one.
When your msite is in the palm of your customers, they are ready to engage with you; make it clear, concise and convenient for them.
In msite design concept, there is no browsing. It's look and tap.
Kent
msite.sg

Getting Your Acts Together

18 Jan 2015 15:30


Mobile Friendly Meant More ....

Designing a mobile friendly site more than just making your contents readable on mobile devices, it must complete the final marketing objective; convert leads to clients.

Many sites are sloppy when come to mobile site designing. They are merely a mirror of the desktop sites. Wrong! Very wrong.

Mobile sites are enjoying the largest exposure ( mobile internet) comparing to desktop static internet. The number of mobile devices have exceeded the world population.

Mobile surfers are very focused and they found what the wanted, they are at the Zero Moment of Truth (ZMOT). Conversions are almost inevitable and can only to be stopped by poorly designed mobile sites.

Don't just make responsive site that response to the devices.  Make them responsive to the customer's immediate needs like looking for simple information like your operating hours. Sadly I always find them at the very bottom of a page.

Mobile sites are designed with end users in mind.


Kent Wu
msite.sg

Mobile 2015

4 Jan 2015 07:27


Are you on the bandwagon?

2015 sets to be the year where mobile connectivity and m-commence merged to create the largest market the mind can perceive. Smartphones and devices have exceeded world population!
Anyway, a note from master card CMO Raj Rajamanner highlighted many valuable points hard to ignore.
15 Trends were identified for 2015.
  1. THE BATTLE FOR THE WEARABLES MARKET IS ABOUT TO BEGIN.
  2. BRANDS WILL PUSH TO ENGAGE MANY TIMES VIA MOBILE (RATHER THAN SELL JUST ONCE).
  3. MOBILE PAYMENTS WILL GROW AS A LOCAL PHENOMENON.
  4. THE MOBILE-PAYMENT RACE WILL ENTER ITS GLOBAL STRETCH.
  5. COMPETITION FOR THE CONNECTED HOME WILL INTENSIFY.
  6. VEHICLES WILL EDGE TOWARD NEXT-GEN MOBILE INTEGRATION.
  7. THE INTERNET OF THINGS WILL EXPAND ITS FOOTPRINT (BUT HOLD ON A MINUTE).
  8. PREPARE FOR A DATA-REQUEST PUSHBACK.
  9. 2015 WILL BE THE YEAR WHEN MOBILE BECOMES A TARGET.
  10. THE SCREEN-AGNOSTIC EXPERIENCE WILL GROW, ALONG WITH BROADER PLATFORM INTEGRATION.
  11. BRANDS AND RETAILERS WILL PAY ADDITIONAL ATTENTION TO M-COMMERCE OPPORTUNITIES.
  12. TRAVELERS WILL INCREASINGLY SWITCH TO BRANDS' APPS FOR BOOKINGS.
  13. HEALTH AND NUTRITION MONITORING WILL EXPAND.
  14. BYOD POLICIES WILL SHIFT WITHIN COMPANIES.
  15. BUSINESS WILL DIVE DEEPER INTO INTERNAL MOBILE-FIRST DEPLOYMENT (AND DESKTOPS WILL FOLLOW THE FORMAT).
Source: Mashable

Mobile App or Mobile Site

12 Jul 2013 14:30


 Mobile App or Mobile Site?

Copyright (c) 123RF Stock Photos
If you have already an established brand, a mobile app is a good consideration. But if you're still building your brand, mobile sites will be a better option.

This article by Drew McManus "Understanding The Difference Between Apps and Mobile Websites 2013" touched on the latest buzz on mobile site design; responsive web.




Business Proposal

27 May 2013 07:00


  1. What if, I  can put your business onto devices like smart-phone, tablets and desktop?
  2. Put you riding on the latest Internet wave; mobile Internet.
  3. Cost you only a fraction.
  4. Making your business available and reachable with just one tab.
  5. Your business is made available on devices that are always on.
  6. What if I say you have 90% success rate that your customers will call you or  purchase your merchandise or services?
  7. What if I can persuade them to your business location?
  8. What if I can position your business on the first device you customers reached for?
  9. What If I can enable you the capabilities to compete with the big boys using the power of mobile web?
  10. What if, you are still reading this and have no plan to take advantage of the mobile wave and this is just the beginning.
          
+65 9236 9659
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